La esfera política dentro de Twitter

Luego de experiencias tan exitosas de gobiernos que aprovechan la red para fortalecer la relación con sus adeptos como el caso de Barack Obama, en Colombia la esfera política decidió perderle el miedo a Internet y a las redes sociales para obtener seguidores y mantenerlos informados de lo que hacen en todo momento.

Prácticamente ya no se está necesitando intermediarios entre la opinión del político, la ciudadanía y los medios tradicionales gracias a espacios sociales como Twitter, una red creada en el 2006 y que hoy cuenta con más de 32 millones de usuarios en el mundo y cada día son miles las personas que se van integrando a esta plataforma.

En pocas palabras Twitter, como un telegrama, nos permite contar qué estamos haciendo, lo que pensamos o expresar lo que queramos en un mensaje máximo de140 caracteres, con textos enviados desde computadores o teléfonos móviles y actualizar este mensaje las veces que se desee durante el transcurso del día. Así mismo podemos seguir a los demás miembros que responden a la misma pregunta: ¿qué estás haciendo ahora?

Para muchos políticos se ha convertido en una estrategia de comunicación efectiva pues logra una comunicación e interacción directa con sus seguidores, manteniéndolos informados de lo que ocupa su agenda diaria, opiniones, ideas, proyectos; algunos lo utilizan para adjuntar enlaces, videos, revelar información inédita, pedir apoyo electoral y otros lo aprovechan para defenderse o aclarar situaciones.

De esta forma termina la época en que se podía controlar la información. Cada vez se hará más difícil esconder o negar informaciones cuando todo termina puesto en la red y en tiempo real.

Verificar las fuentes continúa siendo el principal problema de las redes sociales, sobre todo Twitter que garantiza el anonimato a sus usuarios. Es necesario ser muy cautelosos con las informaciones que se publican y que proceden de fuentes independientes.

Registrarse en esta red social es gratis. Puede hacerlo a través de http://twitter.com/

Tomado de: http://www.cmi.com.co/

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